the world's strongest man is an annual competition which involves lifting ridiculously heavy things in an effort to prove that you are the best at lifting ridiculously heavy things. sometimes these heavy things are subcompact cars outfitted around you like a super sweet halloween costume. sometimes these heavy things are boulders, monster truck tires, or steel chains with links bigger than that subcompact car you had to carry earlier.
there can only be one strongest man. if you are not him, then it means you are not strong. it means you are a wimp. it means you should wallow in shame.
for the one strongest you will be rewarded handsomely, with the largest and most masculine of feather-adorned headdresses.
but for the others, only shame-wallowing.